How a ​custom suit designer uses high-touch, not high-tech, to market business

Finding a niche in business, creating a brand and delivering on your promise is essential for success.

There are multiple approaches, and no matter which one you choose, stick with it and be proud to consistently deliver. Whether it’s a high-touch, high-tech or hybrid approach, select your niche and brand it with passion.

While Alan David uses a “high-touch” approach, Jacksonville-based Alan Vinson finds a “high-tech and high-touch” approach works well for him. He combines both classic, custom tailoring and modern technology. This hybrid philosophy uses both handmade suitmaking as well as technological innovation, especially in his marketing and online shopping offers.

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